Well, December is upon us again. Most of us are either very busy (clients want to get the 2011 first quarter events business wrapped before Christmas) or very quiet (Clients have everything sorted and want to wind down before Christmas). We are celebrating 8 months in our Manly premises, and the time has just flown […]


DuPont Australia

We have just completed a big distributor event for DuPont  – how’s this for client feedback: “Working with experience DNA for the first time was a great learning experience. They took the time to fully understand us, our audience and the intended deliverables of our live event. Through their passion, expertise and unique thought processes, […]


Surf’s Up in Manly – experiencedna events studio is open!

In the 24 months since they began operating on Sydney’s Northern Beaches, Roger, Ian and the experiencedna team have created many unique events and have worked with some of the country’s best and most creative talents along the way. Now they have a permanent home where they have always planned to be, at Manly. The […]


Sound Vibrations

One of the most joyful releases this year must be the new album by errant talent Gil Scott-Heron, “I’m New Here”. You might remember his awesome ‘The Revolution Will Not Be Televised’ – a precursor to contemporary Rap – from back in the day. GSH’s life has gone somewhat off the rails in the last […]


Singing in the Rain

The experiencedna crew have enjoyed a busy start to 2009. We have recently delivered a major consumer experience for the Good Vibrations festivals across Australia. Now, you can pretty much guarantee good weather in the summer, but not this year! So much rain, we had to grow fins. Notwithstanding the unbelievable weather, we took the […]