Brief

Launch of Sony’s new Blu-ray production facility at Huningwood, Sydney. The project included the design of a program of experiences for a factory tour for 400 guests, including a federal misiter, and reception following the tour.

Solution

From arrival to departure guests became immersed in Blu-ray experiences. Experiencedna acted as consultant designer and talent manager for the factory tour. For the reception we sourced the largest inflatable cube available in Australia, erected it in the Sony DADC factory car park, and transformed it into a unique Blu-ray environment, complete with HD projection, Blue-ray games consoles and live band.

Result

“From the moment I delivered the brief to the DNA boys I felt very relaxed and confident that every aspect of our launch was well under control, you did an exception job”

Peter Colby, Managing Director, Sony DADC