Brief

To create a branded experience for Sportsgirl’s inaugural presence at Good Vibrations Festivals in Sydney and Melbourne.

Solution

The festival is a high-energy environment full of loud music and partying. Experiencedna recommended a presence that would create a point of difference and a profile for Sportsgirl; a space that would be an escape for festival-goers in a heavily branded environment. 
The Sportgirl ‘Green Room’ is an oasis where girls could receive mini –makeovers, get their photos taken, leave messages to the graphic wall, chill out and enjoy a drink. We worked hand-in-hand with Sportgirl’s Melbourne agency to create a unique, on-brand experience that was a cost-effective solution for Sportsgirl in the festival environment.

Result

The venue was a big hit with festival go-ers. In fact, in Sydney we had to restrict the crowds trying to get in to enjoy some of the impromptu DJ-ing. Sportsgirl was extremely happy with the result in both states.

“As a brand execution, Sportsgirl’s activation at Good Vibrations was incredibly successful. Experiencedna were an integral part of this team success.”

Strategic Brand Manager, Sportsgirl.