Imperial Tobacco: Case Study






Create a National Conference that imbues the whole business with a shared sense of identity and purpose, and rekindles the energy and excitement of the start-up period.


‘Tribal’ – a two day gathering of Imperial clans in the Hunter Valley. The whole company rocking to the same rhythm, celebrating individual business units and a single Imperial tribal identity.


“Thank you for understanding our DNA”

 MD Imperial Tobacco Australia

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